I was just thinking about a session I gave on eMarketing last night for people starting businesses. I find that ...   more »

As markets possibly tighten, it a good time to refocus on basics and what contributes to our bottom line. One of the first things we often do is cut costs, but once you weed out unnecessary expenses, there is a limit where you can't cut costs any further without impacting what you offer and what makes your business special. The next thing to look at is sales, and to keep in mind that the end goal is profit determine entirely by number of sales and margin on each sale.   more »

Sticky Tickets now has it's own page on Facebook. Check it out at http://www.facebook.com/pages/Sydney-Australia/Sticky-Tickets/41442315619, and become a fan to ...   more »

Online Communities are becoming more and more prevalent and can be found for just about any niche or topic area that you can think of. They are one of the ways to plant the seed of a viral marketing campaign, and if you participate actively and within the spirit of the community (and not just use it's a channel to spam your message) it is one of the fastest ways to build word of mouth referrals. But what if you can't find a community to participate in that meets your needs? Why not start your own community website?   more »

Sticky Tickets and Redback Solutions have been very proud to support the 14 Hour Day for Disability this Saturday, a 14 Hour Triahtlon be completed in its entirety by Newcastle Photographer, Edward Cross. The day is to raise money for Leap Frog Ability and supporters will swim, bike and run various parts of the course with Edward. Edward is giving something back after recoving from a brain injury.   more »

Viral Buzz can build your sales and leads for you. People start talking, a few blogs get posted, a few articles get written. But if you sit back and wait, it can be like watching paint dry. Why not give it a kick along and get proactive.   more »

With tumbling shares, global economic uncertainty, a lame duck US president and Kochie doing doom and gloom specials on TV, you’d think the world was going to end. But how bad is it? Should we all go home and give up? Today's economic uncertainty could be a business opportunity.   more »

Yesterday I was part of a panel discussion on innovation with Fiona Dixon (www.momentbymoment.com.au), John Caelli (www.lmsbc.com.au) which was moderated by Julian Campbell. Some of the key points that came out of this pannel were...   more »

E-mail marketing can be one of the most effective marketing strategies for you to communicate with customers, yet as we recieve more and more marketing emails each day, you face the never ending challenge of ensuring that your e-mail campaigns stand out from the crowd and continue to cut through the noise. One of the ways to achieve this is to incorporate personalisation practices to get the attention of your customers.   more »

I've had the pleasure on presenting seminars over the last couple of years on various areas of eMarketing to Sydney Community College for their GoYoungBiz and GoStartupBiz programs and this week have been involved in presenting a webinar on eCommerce to them using the online meeting software megameeting.com.   more »

I've just come back from Fiji, speaking at the Compass Pools Conference on eMarketing alongside key note speaker Bob Pritchard. It was a fantastic conference, one of the most well organised that I've ever been involved in. Whilst Compass Pools has been around for almost 30 years, it is one of the most progressive and forward thinking companies I've had the pleasure of working with. I wish I could say the same about Air Pacific and Qantas.   more »

Many businesses overlook the importance of marketing themselves online. Content with simply having a website, they sit back and assume new business will just roll in. Not so. You are now competing with millions of other businesses – all vying for the same customer. But with the right marketing strategies you can dramatically boost sales.   more »

I don't usually forward on emails, but sometimes things are just so funny that you have to share them. I was a bit of a Chuck Norris fan when I was a kid, so I really cracked up when I saw this site   more »

I attended the Future of Media Summit 2008 today. This summit is 2 simulataneous events in Sydney and Silicon Valley, merged seamlessly by video, online discussion, and cross-continental panels and conversations.   more »

In my experience, too many people have got the mindset of "set and forget" when it comes to maintaining an online shop. The thing is - can you afford to do this for your "bricks" store front?   more »

When trying to grow your business, you are constantly trying to get your message across to your market and have it understood. This is often done with brochures, proposals and presentations. These documents are often very detailed and can be very wordy.   more »

When I'm giving talks on eMarketing, one of the most popular topics is Search Engine Optimisation or SEO, yet it is one of the most misunderstood areas of internet marketing. Whilst there are many techniques and strategies necessary to have your website show at number 1 for a given search, there are some simple basic things that you can do to get 90% of the results.   more »

Are you on Facebook? Like a lot of new technology, I started using it because I need to research ...   more »

Is there any such thing as a natural leader? For centuries people have been debating whether leaders are born or made. So lets look at this in the context of business leaders. I asked this very simple question to a HR Director (my wife) and her answer was a quick and definative "They are made", yet when you read the biographies of great business leaders you always get the impression that they were destined from great things from birth.   more »

Here are some great resources on Social Media and Social Network Marketing.   more »