Have you ever gone to a website and after a glimpse around it, you have no idea what the website is about or the company does? I can almost guarantee you’ve have, because I would say that three quarters of the websites I visit do nothing to create a first impression and engage the user.
If you’ve ever heard me speak, you’ll know I’m a big fan of Seth Godin, author of Permission Marketing and Purple Cow. I was reading his article, “Blow up your home page” and it really hit a cord.
With the way search engines, Adwords and other sponsored links work, most people that you attract should go directly to the content (or message) in your site that is of interest to them. The home page should only be visited when people go there after getting your business card or generic marketing material.
You should think of your home page as the foyer of your office in a physical encounter or your reception in a phone encounter. It is there to give the user a snap shot of your core solutions and allow them to easily get to the information that they are looking for.
Three things a homepage need to achieve.
1. Create a first impression. It should enforce your brand and your corporate image.
2. Let them know what you do. How can you sum up your business in the least number of words, so that anyone can know what you do?
3. Direct users to the information. The navigation and/or search function of the site should make it easy for anyone to get to the information that they want in logical and simple manner.