Rand Fishkin from SEOMOZ has just released a report that summarizes the opinions of 37 different SEO industry contributors on the different ranking factors for achieving success in Google.  It’s a great reference document and well worth reviewing and keeping to hand.

One of our clients, Oz Kit Homes, used these principles to move their website from not being listed in the top 10 pages to being on page 1 for the search term “kit homes”. 

According to the study, the top 10 positive factors that effect Google rankings are:

  • Using the Keyword Title Tag 
  • Global Link Popularity of Site
  • Anchor Text of Inbound Link
  • Link Popularity within the Site's Internal Link Structure
  • How old the site is
  • Topical Relevance of Inbound Links to Site
  • Link Popularity of Site in Topical Community
  • Keyword Use in Body Text
  • Global Link Popularity of Linking Site
  • Rate of New Inbound Links to Site
  • And the top 5 negative factors that can be detrimental to your ranking efforts are: 

  • Content Very Similar or Duplicate of Existing Content in the Index
  • External Links to Low Quality/Spam Sites
  • Duplicate Title/Meta Tags on Many Pages
  • Participation in Link Schemes or Actively Selling Links
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