Surveys are a great way to keep in touch with your friends and clients and also gain some valuable insights that make a real impact on your business.

Surveys can also go terribly wrong, get a poor result and mislead you into drawing conclusions that a biased by the questions asked.

Online Survey Tool – Zoomerang, has these great tips for running a sucessful online survey.

  1. Clearly define the purpose of the survey.

  2. Keep the survey short and focused

  3. Keep the questions simple

  4. Use closed ended questions whenever possible

  5. Keep rating scale questions consistent through the survey

  6. Logical ordering

  7. Pre-test your survey

  8. Consider your audience when sending survey invitations

  9. Consider sending several reminders

  10. Consider offering an incentive

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