Do you know how much web site traffic your web site attracts and you wonder who’s coming to your site? Where do they come from? When do they come? How did they come across to your site?

Your website host (or your website developer) should be able to give you fairly comprehensive statistics, but what should you look for.

The key metrics that will be of most use will be

  • number of visitors (or sessions)
  • number of unique visitors
  • the referring websites
  • the referring search engines
  • keywords used in search engines
  • most visited pages
  • most downloaded files

If you don’t have access to comprehensive stats or the stats package your host uses is a bit limited then you might like to consider Google Analytics.

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Google Analytics has all the features you’d expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

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