By Lee Clark & Christine Parker 14th September, 2007 (www.customerlove.com.au)
Obtaining referrals is one of the secrets to business success. A referral is a qualified or potential lead from an existing client who are already benefiting from the products and services you provide.
There are many ways to generate referrals for your business. Here’s a few tips to get you started:
Actually ask your existing customers to provide you with names of people who could also benefit from what you offer. You can even provide an incentive to do so
Provide such a wonderful experience for your current clients that they want to refer you and willingly do it
Say “Thank You” and acknowledge people when they have referred business your way, they will be more likely to do it again
Follow up the leads your clients have given you. Chances are they have told their associate to expect a call from you, and if you don’t follow it up, they will be less likely to refer you again.