Does your website have a call to action?
Are you scratching your head because your website just isn't providing the enquiries or sales that you expected?
If you are driving significant traffic to your website and it's not turning into business then first you need to look at the basics.
If you can tick the following boxes
* professionally designed
* fast loading
* clearly structured
* professional can carefully placed images
* logical, common sense structure and navigation
* good font size
and you are still not getting good conversion rates, then I can almost bet that there is no ”Compelling Call To Action!
Are your visitors clear about what action to take? Or do they look around your website, absorb your information, think “That's Nice” and then continue on to someone else's (maybe your competitions) website.
When confronted with a choice, most of people will take the easiest course of action. If that choice is “no choice,” that's exactly what they will do.
So how do you fix this problem?
Well, that's the easy part. You decide what action you'd like your web visitor to take, and tell them in no uncertain terms. But don't give them too many choices. Have one or at the most two choices for them to make. People get confused when you give them too many options. Keep it simple, and point your prospects to the best option and you'll get a lot more enquiries and sales.
In Summary, have a call to action on every page
Every page on your website should have a call to action. This action may be to get them to contact you, or it may just take them to the next page in the website that you want them to read.
Examples are
* Click here to contact one our qualified consultants
* Call now on xxxx xxxx to get started
* For more information click here
* Leave your email address and we'll send you a weekly marketing tip
Time Management Attitude
Effective time management is often more an attitude or a way of thinking than a particular set off skills. At one time or other we have all been exposed to task lists, diaries and other time management tools, but if we don't have a good time management attitude, then after a few days we go back to our old ways.
Mark Forster, an author and Time Management Guru believes the following attitudes are necessary for effective sustainable time management.
- What’s really important? The ability to identify what is really important to your work and the determination to concentrate on it is fundamental. To identify this you have to be quite clear what you are aiming to achieve overall and what is needed to get there. This attitude is the exact opposite of the sort of “thinking” behind phrases like I really need to run a marketing campaign, but I haven’t been able to get round to it.
- Think systems. Businesses are often made or broken by how good their systems are. If your own personal systems are bad they will waste vast amounts of your time and hold you back. Poor time managers tend to use “work-arounds” when a system doesn’t work properly. Effective time managers take the time to put the system right so that the work-arounds are no longer necessary.
- Work to completion. The effective time manager never leaves things unfinished. That doesn’t mean that he or she necessarily finishes everything in one session. What it does mean is that the momentum is kept going and that loose ends are tidied up. Poor time managers tend to start projects off with a burst of enthusiasm and then let them slide once the original enthusiasm has abated. The result is not only that the project isn’t completed but that the time spent on it is not available for other projects.
