To get the maximum benefit from your newsletter, you need to send email to your clients, prospects and customers on a regular schedule. If your mailings are primarily promotional in nature you should send them monthly or fortnightly but remember to have enough value in the content that your readers won’t get annoyed with you.
“Easier said than done?”
You just don’t have the time to write and produce newsletters once a week or can’t think of anything to write about that often?
Here are some ways to make it easy to write, edit and email your newsletter to your list on a regular basis.
1. Hire a freelancer writer
Sure, it’s your company newsletter, but there’s no reason any of it has to be written by you or your staff. A good freelance writer who knows your industry can get the job done quickly and professionally. Depending on your preferences and the agreement with your writer, the articles can carry the writer’s name or go out under your name or the company’s name without attribution to the writer. If you need a freelance write, please contact Redback Solutions.
2. Invite guest experts to write for you
You’ve probably met a variety of people in your industry who are experts in their field and don’t directly compete with you. Tap into their knowledge and ask them to write a guest column for you occasionally. In lieu of payment, offer them a link to their web site and short author’s bio at the end of the article.
3. Ask your readers to contribute articles
Readers love to share their experiences, and having them do so, builds up a feeling of community for your newsletter and site. Include a note in one or more newsletters telling them you’d love to hear how they use your products or information, and let them know you may publish some of the best submissions. (Don’t promise to publish everything. Not everything you get will be worth publishing.) When you use a submission, be sure to archive a copy of the newsletter on your website. Then send the reader an email with a link to the archived article. That way the contributor can forward the link to all their friends. If you’ve included a newsletter signup box on the page, those friends may join your mailing list, too.
4. Check out article distribution sites
Article distribution sites (free web content and free ezine article sites) are sites that aggregate articles from many different writers who want to have their articles distributed and made available for reprint. The writers upload the articles to the sites, and give blanket permission to reprint their articles as long as their author’s resource box and contact information is retained. The writers benefit by getting their name and website links published on sites that use their articles. You benefit by getting free editorial content.
5. Hire a freelance editor or virtual assistant to produce the newsletter
Articles aren’t the only thing you can outsource. You can outsource the production, too.
The benefits of a regular newsletter
Once you start publishing your newsletter on a regular basis you should see a number of things happen. Sales and/or website traffic will start to climb. Customers will remember your name and look at your site when they are ready to make a purchase. They’ll also start to forward their copy of your newsletter to their friends and acquaintances and that should help build your newsletter list and bring in even more sales.