Social Networking Marketing

Here are some great resources on Social Media and Social Network Marketing.

• Social Media Marketing in a Nutshell (Dosh Dosh): Maki introduces SMM and explains why it’s important.
• The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. The difference is that it’s virtual.
• 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media.
• How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Mainly, through networking.
• A Visual Tour Through the Basics of Social Media Marketing (SEOmoz): Still not involved much in SMM? Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more.
• 8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM.
• 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.
• Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. By the way, if you want your attention to be grabbed every time, make sure you read The Lisa’s Friday Recap posts.
• The Social Media Manual (Search Engine Land): Guest writer Muhammad Saleem teaches his social media know-how and provides lessons from mistakes in the social media world.
• 7 Benefits to Engaging in Social Media Marketing (Search Engine People): Jeff Quipp explains why an SMM strategy is important for any business.
• Are You a Social Media Idiot? (Bruce Clay): Lisa says that it’s all about building brand equity, so participation (and Twitter spam) is key.
• Ignore the Social Media Scoreboard (Instigator Blog): Ben Yoskovitz says that you need to leverage friendships to build brand, reputation, trust, and to discover new opportunities.
• A Comprehensive Guide to Going Viral on Digg (Part 1) and A Comprehensive Guide to Going Viral on Digg (Part 2) (SEOmoz): Daniel Tynski’s guest posts on SEOmoz are must-reads if you’re considering some sort of viral marketing campaign, even if it doesn’t include Digg.
• The Importance of Social Media Marketing: Why You Should Learn and Master It (Dosh Dosh): Maki details why social media marketing is an important strategy and explains how it can be used.
• What Urban Legends Can Teach Us About Social Media Marketing (Dan Zarrella): Dan talks about the application of urban legends and how it is useful to incorporate these thoughts into a social media strategy.
• Marketing is Not Social Media/Social Media is Not Marketing (Chris Brogan): Chris Brogan makes a clear statement when he says that marketing is a discipline and social media are tools.
• Stop Steampunk SEO, Start Being Friendly to Your Peers (Collective Thoughts): The future is here and it’s social, Tad Chef explains.
• The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites.
• What are Social Media Marketing and Social Media Optimization? (ViperChill): Eighteen-year-old Glen Alsopp, who just scored an incredible gig as a director of social media at a firm in South Africa, talks about the rules for on-site and off-site optimization in your social media efforts.
• 7 Ways to Own Social Media Before it Owns You (Collective Thoughts): Brian Wallace offers tips on avoiding social media overload.
• 10 Commandments of Social Media Marketing (Site Visibility): Kelvin Newman makes social media rules relate to olden times — literally. For example, Rule #1 is “Thou Shalt Be Honest.”
• A Beginner’s Guide to Social News Websites (Dosh Dosh): Maki presents an actionable post about how to interact with and choose social news websites.
• The Secret to Social Media Success (Chris Garrett): According to Chris, it’s a popularity contest, so make those friends and network above all else.
• The 10-Minute Daily Guide to Building Your Social Media Profile (Instigator Blog): With so many social networks out there, how do you pay attention to all of them? Ben lays it out in a guide that should only take 10 minutes a day.
• Social Search and Why We Should Care (10e20): I think that Chris Sherman is a genius. In this webcast that I transcribed, Chris talks about the evolution of social search and its challenges.
• Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0 sites to market your brand and control your message.
• Social Network Sites: Definition, History, and Scholarship (Journal of Computer-Mediated Communication): This is a scholarly article into social networking in case you wanted a firmer grasp about how it’s being studied in the academic sphere.
• How to Encourage Clients to Engage in Social Media (Bruce Clay): The reason why many people aren’t engaged in social media is because they have fears and reservations. Lisa attempts to quell those concerns.
• Viral Marketing is NOT the Same as Word of Mouth (Search Engine Guide): Jennifer Laycock differentiates between WOMM and Viral Marketing.
• Why Networking Socially Beats Social Networking Every Time (Social Media Explorer): Jason Falls explains that it’s not just about social networking; instead, networking with the influencers makes all the difference.
• Social Media: Under the Microscope (SiteLogic): Matt Bailey compares the traffic spikes to conversions.
• The Future of Communications: A Manifesto for Integrating Social Media into Marketing (PR 2.0): Brian Solis makes a pretty compelling argument about how we’re engaged in a dialog and how social media has brought new influencers to town.
• The Value of Social Media Traffic (Frontpage Bids): Once you get that social media traffic, how do you take advantage of it?