Search Engine Optimisation (SEO) Basics
When I'm giving talks on eMarketing, one of the most popular topics is Search Engine Optimisation or SEO, yet it is one of the most misunderstood areas of internet marketing. Whilst there are many techniques and strategies necessary to have your website show at number 1 for a given search, there are some simple basic things that you can do to get 90% of the results.
So who better to give us the basics than one of Google's senior team members, Matt Cutts.
Click here for a story from USA TODAY, complete with a video of Matt Cutts explaining SEO basics.
