How do you grow your business? Have you ever looked at business that have grown and wonder how they do it? Chances are they use a combination of these simple common sense ideas.

  1. If you have an established client base, most of your marketing money should be spent on re-selling to your existing customers
  2. It is a lot easier to sell something else to your existing customers than to get a new customer.  
  3. Only sell to people who want what you have and value what you do. Other people will take all your time but not contribute significantly to your bottom line.
  4. The more information you give in your ads, the more you’ll sell.
  5. If your ads look like editorial articles you'll get a lot more readership than ads that look like ads.
  6. Never ever run any advertisement or any promotion without monitoring the response.  
  7. Don’t try to be creative or original. Stick to what works even if it seems boring to you.
  8. Use benefit headlines in all your ads.
  9. Client testimonials increase credibility – and sales. Use written, audio and video testimonials.
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