Here are some of the simple things you can do to ensure that your website is optimised to be easily found in search engines such as Google

1. Title Tag

The title tag appears in the top left bar of your browser.The number one factor in ranking a page on search engines is the title tag. Make sure the key words that you want to found for are in your title tag. These can usually be set in your content management system (CMS) or are part of the heading meta tags in the code of your webpage.

2. Anchor Text of Inbound Link

Anchor text is the text that appears underlined and in usually in blue for a link from one webpage to another. Inbound links are links from other peoples website. You should try and get as many websites that have a similar subject as yours to link to your website, with your key words in the anchor text.

3. Global Link Popularity of Site (PageRank)

How many pages are linking to your page is called link popularity, or in Google, PageRank.

The more sites link to you, the better. Quality content is the most important factor to getting bound links. Try adding a new page of content or update content every couple of days. The only way to perform well in SEO now is to have a rich content site.

4. Age of Site

When was the domain of the site registered? Nothing you can do about this, but there is evidence that suggests that how long you have your domain registered for makes a difference (spam sites are not registered for long). If you are thinking about building a new website register your domain name now. Put a one page website with content rich in keywords on it and have at least one link to it from another site that is already listed in Google. While you are planning and building your site Google will the one page and at least the ball is rolling.

5. Link Popularity within the Site

This is the number of links to the page from inside your own domain.

Because of #2, it’s critical that you link to pages from within your site using the right anchor text. Make sure that you:

  • Use the linked titles setting
  • Make good used of the Most Read, Related Items and Latest News modules.
  • Have a sitemap component linked to right from your homepage

6. Topical Relevance of Inbound Links and Popularity of Linking Site

It’s important that you get quality inbound links. This means they have to be from a site that is topically related to your site, and one that has a high PageRank.

It’s worth submitting once to directories.

Type “related:www.yoursite.com” into google and contact the top 20 returns for links. If possible, also have have a blog, and network with others in your area of interest. Make sure you frequently link to other blogs in your area of interest.

7. Keyword Use in Body Text

Optimise your page for what you actually write instead of writing for what you want to optimise.

It sounds backwards but makes more sense from a marketing point of view.

Write quality content that is valuable and captivating for your target maker. Then use the tool of your choice to find the keyword density of the page. (eg http://tools.seobook.com/general/keyword-density/)

Take the top three key phrases and add them to the meta keywords, title and description. Keywords in H1-H6 headline tags seem to have an influence on the rankings. Using keywords in bold or strong tags – slight effect, same with img alt tags and filenames.

If you are not happy with the top three key phrases or they are generic terms. Edit and review the content with more of the keywords that reflect what the page is about.

8. Friendly URLs

The word is still out on whether Friendly URLs have a positive effect on Search Engine Optimisation, but they certainly don’t hurt and increase the likely hood that you will have keywords in the anchor text for inbound links. A friendly URL is one that has a form like www.mysite.com.au/desiredkeyword.aspx instead of www.mysite.com.au/default.aspx?page=23&prodId=45

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