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	<title>Internet Marketing Sydney &#187; Business Planning &amp; Leadership</title>
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	<link>http://www.mattfreedman.com.au</link>
	<description>Marketing your business online</description>
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		<title>How to inspire &#8211; communicate the why, not the what</title>
		<link>http://www.mattfreedman.com.au/2010/05/31/how-to-inspire-communicate-the-why-not-the-what/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-inspire-communicate-the-why-not-the-what</link>
		<comments>http://www.mattfreedman.com.au/2010/05/31/how-to-inspire-communicate-the-why-not-the-what/#comments</comments>
		<pubDate>Sun, 30 May 2010 21:52:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[iPAD]]></category>
		<category><![CDATA[Simon Sinek]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=232</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2010/05/31/how-to-inspire-communicate-the-why-not-the-what/' addthis:title='How to inspire &#8211; communicate the why, not the what' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>The Golden Circle &#8211; Why, How, What Simon Sinek &#8211; Speaking about leadership at TED]]></description>
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		<title>How much time do you spend on marketing?</title>
		<link>http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-much-time-do-you-spend-on-marketing</link>
		<comments>http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 03:53:46 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=225</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/' addthis:title='How much time do you spend on marketing?' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>Last night I gave a presentation to a group of 17 people that are in the process of getting their business ideas off the ground. My talk was about using online media to grow your business. One of the students asked, &#8220;how much time should we spend on marketing?&#8221; I think I shattered some dreams [...]]]></description>
		<wfw:commentRss>http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Finding Balance</title>
		<link>http://www.mattfreedman.com.au/2009/05/15/finding-balance/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=finding-balance</link>
		<comments>http://www.mattfreedman.com.au/2009/05/15/finding-balance/#comments</comments>
		<pubDate>Thu, 14 May 2009 15:27:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/05/15/finding-balance/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2009/05/15/finding-balance/' addthis:title='Finding Balance' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>I recently gave a talk to the Million Dolar Round Table in Brisbane about being your BEST to thrive in tough times. One of the points of my talk was about the need to have balance in your life. The term &#8220;work life balance&#8221; is thrown around and something that many of us are trying [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing – the saviour for small business</title>
		<link>http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-%25e2%2580%2593-the-saviour-for-small-business</link>
		<comments>http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 15:43:51 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/' addthis:title='Marketing – the saviour for small business' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>With tumbling shares, global economic uncertainty, a lame duck US president and Kochie doing doom and gloom specials on TV, you’d think the world was going to end. But how bad is it? Should we all go home and give up? Today&#8217;s economic uncertainty could be a business opportunity. It’s pretty simple really. Take a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Managing Multiple Locations</title>
		<link>http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=managing-multiple-locations</link>
		<comments>http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 13:34:43 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/27/managing-multiple-locations/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/' addthis:title='Managing Multiple Locations' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>In the past, a team almost always resided in one location, and where the company was spread of multiple locations, each location tended to operate as an autonomous unit reporting into a head office. The reason is obvious: it wasn&#39;t easy to communicate and collaborate with people who were not in the same physical location. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to get started in your online business</title>
		<link>http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-get-started-in-your-online-business</link>
		<comments>http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 21:51:10 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/' addthis:title='How to get started in your online business' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>If you want to create an online business then you are going to need help building it in the first place. Then you will need ongoing help in supporting and continuing to evolve it. This is why it’s important to find a company that you can build a long-term relationship with. When looking for a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Would you walk 100km for your dream?</title>
		<link>http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=would-you-walk-100km-for-your-dream</link>
		<comments>http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/#comments</comments>
		<pubDate>Sun, 26 Aug 2007 14:10:59 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/' addthis:title='Would you walk 100km for your dream?' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>In many ways getting an online business off the ground and to the point where it is creating a significant sustainable income is like doing a 100km walk. I came to this conclusion when competing in the Oxfam Trailwalker in Sydney last week. You have a lot of time to think when you walk 100km. [...]]]></description>
		<wfw:commentRss>http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/feed/</wfw:commentRss>
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		<title>Write your marketing plan in pencil</title>
		<link>http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=write-your-marketing-plan-in-pencil</link>
		<comments>http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 23:24:22 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/' addthis:title='Write your marketing plan in pencil' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>Today I was emailed&#160;a quote from American Rock Star, Jon Bon Jovi &#8211; &#8220;Map out your future, but do it in pencil.&#8221; There have been some great quotes from musicians, but most of them are more humorous than something to live your life by. This quote&#160;however was one that I could relate to. While this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Need for Human Interaction in Online Business</title>
		<link>http://www.mattfreedman.com.au/2007/05/17/the-need-for-human-interaction-in-online-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-need-for-human-interaction-in-online-business</link>
		<comments>http://www.mattfreedman.com.au/2007/05/17/the-need-for-human-interaction-in-online-business/#comments</comments>
		<pubDate>Wed, 16 May 2007 21:37:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/05/17/the-need-for-human-interaction-in-online-business/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/05/17/the-need-for-human-interaction-in-online-business/' addthis:title='The Need for Human Interaction in Online Business' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>No matter how hard you try or how good your website is many people still need to have a human interaction when purchasing online. I&#39;m a director of a business, www.stickytickets.com.au, that will be launched in early July. It&#39;s an online business that allows people to post their events online, market them and sell tickets [...]]]></description>
		<wfw:commentRss>http://www.mattfreedman.com.au/2007/05/17/the-need-for-human-interaction-in-online-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Treasure Map for the Future</title>
		<link>http://www.mattfreedman.com.au/2007/02/28/your-treasure-map-for-the-future/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-treasure-map-for-the-future</link>
		<comments>http://www.mattfreedman.com.au/2007/02/28/your-treasure-map-for-the-future/#comments</comments>
		<pubDate>Tue, 27 Feb 2007 17:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/02/28/your-treasure-map-for-the-future/</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.mattfreedman.com.au/2007/02/28/your-treasure-map-for-the-future/' addthis:title='Your Treasure Map for the Future' ><a class="addthis_button_google_plusone"></a><a class="addthis_button_facebook_like"></a><a class="addthis_button_tweet"></a></div>By Julian Campbell &#8211; Leadership Coach If you haven&#39;t already done so, its time to consider planning your business growth. We have often linked building a successful business to setting sail to search for Hidden Treasure. You would not think of launching your ship, putting the lives of your crew and yourself at risk, or [...]]]></description>
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