http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/?utm_source=rss&utm_medium=rss&utm_campaign=create-your-digital-toolbox http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/#comments Wed, 26 Aug 2009 00:52:49 +0000 Matt Freedman http://mattfreedman.com.au/?p=191 When I first started in the digital industry 10 years ago, if you had a website your were using the internet as a marketing tool to it's maximum and were miles in front of your competitors who didn't have a website at all. Now a website of some sort is mandatory for all companies and it's how it is used in conjunction with an overall digital strategy that is the key factor in your online marketing. Here are some digital tools that all businesses should have in their toolbox]]> http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/feed/ 0 http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-best-thing-you-can-do-for-your-website http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/#comments Sun, 22 Mar 2009 13:33:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/ So you've got a website, what next. What can you do now to get it working for you and working for your business? Email Marketing – a simple, regular, valuable email message to your database can have incredible increase on your enquiries and sales. Google Adwords / Facebook Advertising – Target Google or Facebook ads [...]]]> http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/feed/ 0 http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-rates-for-online-business http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/#comments Sat, 14 Feb 2009 19:24:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/ Most online businesses have several conversion rates. On most occasions there are several steps from getting a visitor to click from a email, search engine result, PPC ad, Banner Ad or link to ultimately making the decision to buy your products or services, subscribe to your site, or whatever your end goal is. In fact [...]]]> http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/feed/ 0 http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-keep-email-marketing-personal http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/#comments Tue, 26 Aug 2008 20:12:46 +0000 Matt Freedman http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/ E-mail marketing can be one of the most effective marketing strategies for you to communicate with customers, yet as we recieve more and more marketing emails each day, you face the never ending challenge of ensuring that your e-mail campaigns stand out from the crowd and continue to cut through the noise. One of the ways [...]]]> http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/feed/ 0 http://www.mattfreedman.com.au/2008/04/01/how-to-build-email-lists/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-email-lists http://www.mattfreedman.com.au/2008/04/01/how-to-build-email-lists/#comments Mon, 31 Mar 2008 18:17:00 +0000 Matt Freedman http://mattfreedman.com.au/2008/04/01/how-to-build-email-lists/ A regular, valuable email to your database is usually a core element to any eMarketing strategy. But how do your build your database and how to do you grow it? Following are a couple of ideas that might get you started. Networking Meetings From your local chamber of commerce, to specialized industry groups, the meetings [...]]]> http://www.mattfreedman.com.au/2008/04/01/how-to-build-email-lists/feed/ 0 http://www.mattfreedman.com.au/2007/11/05/why-you-should-send-christmas-cards-to-clients/?utm_source=rss&utm_medium=rss&utm_campaign=why-you-should-send-christmas-cards-to-clients http://www.mattfreedman.com.au/2007/11/05/why-you-should-send-christmas-cards-to-clients/#comments Sun, 04 Nov 2007 15:07:01 +0000 Matt Freedman http://mattfreedman.com.au/2007/11/05/why-you-should-send-christmas-cards-to-clients/ It's a time of year when we start thinking about Christmas and sending gifts and cards to clients. I thought the article had some nice ideas on Christmas Cards, however on the other hand how many cards do you get each Christmas and how many do you read. Much of the purchasing decisions are made [...]]]> http://www.mattfreedman.com.au/2007/11/05/why-you-should-send-christmas-cards-to-clients/feed/ 0 http://www.mattfreedman.com.au/2007/07/23/top-10-tips-for-surveys/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-tips-for-surveys http://www.mattfreedman.com.au/2007/07/23/top-10-tips-for-surveys/#comments Sun, 22 Jul 2007 15:00:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/07/23/top-10-tips-for-surveys/ Surveys are a great way to keep in touch with your friends and clients and also gain some valuable insights that make a real impact on your business. Surveys can also go terribly wrong, get a poor result and mislead you into drawing conclusions that a biased by the questions asked. Online Survey Tool – [...]]]> http://www.mattfreedman.com.au/2007/07/23/top-10-tips-for-surveys/feed/ 0 http://www.mattfreedman.com.au/2007/06/29/how-to-write-a-newsletter/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-write-a-newsletter http://www.mattfreedman.com.au/2007/06/29/how-to-write-a-newsletter/#comments Thu, 28 Jun 2007 22:21:40 +0000 Matt Freedman http://mattfreedman.com.au/2007/06/29/how-to-write-a-newsletter/ One of the key elements of a successful eMarketing strategy is regular communication with your friends and customers, and one of the easiest ways to do this is through an email newsletter. Have you ever tried to write an email newsletter? Most people find it extremely time consuming which is why most people plan to send out [...]]]> http://www.mattfreedman.com.au/2007/06/29/how-to-write-a-newsletter/feed/ 0 http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-for-email-marketing http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/#comments Thu, 21 Jun 2007 14:40:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/ 1. Send out your emails with a consistent frequency. Whether this is weekly, fortnightly or monthly stick to a schedule. You will get much more impact from message and your contacts will come to expect and anticipate your emails. We find that fortnightly is the optimal frequency for most businesses, but this can vary depending on [...]]]> http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/feed/ 0