http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2011/09/14/imedia-brand-summit-3/?utm_source=rss&utm_medium=rss&utm_campaign=imedia-brand-summit-3 http://www.mattfreedman.com.au/2011/09/14/imedia-brand-summit-3/#comments Tue, 13 Sep 2011 14:17:16 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=264    ]]> http://www.mattfreedman.com.au/2011/09/14/imedia-brand-summit-3/feed/ 1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/?utm_source=rss&utm_medium=rss&utm_campaign=imedia-brand-summit-1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/#comments Mon, 12 Sep 2011 13:43:36 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=252 I’ve been using a great mind mapping app on the iPad to take notes called iThoughtsHD. Great tool to easily take notes at meetings or conferences. I’m up in the Hunter Valley at the iMedia summit for the next couple of days and thought I’d share some of my notes. So here are the notes [...]]]> http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/feed/ 0 http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-much-time-do-you-spend-on-marketing http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/#comments Thu, 05 Nov 2009 03:53:46 +0000 Matt Freedman http://mattfreedman.com.au/?p=225 Last night I gave a presentation to a group of 17 people that are in the process of getting their business ideas off the ground. My talk was about using online media to grow your business. One of the students asked, “how much time should we spend on marketing?” I think I shattered some dreams [...]]]> http://www.mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/feed/ 3 http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/?utm_source=rss&utm_medium=rss&utm_campaign=create-your-digital-toolbox http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/#comments Wed, 26 Aug 2009 00:52:49 +0000 Matt Freedman http://mattfreedman.com.au/?p=191 When I first started in the digital industry 10 years ago, if you had a website your were using the internet as a marketing tool to it's maximum and were miles in front of your competitors who didn't have a website at all. Now a website of some sort is mandatory for all companies and it's how it is used in conjunction with an overall digital strategy that is the key factor in your online marketing. Here are some digital tools that all businesses should have in their toolbox]]> http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/feed/ 0 http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-rates-for-online-business http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/#comments Sat, 14 Feb 2009 19:24:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/ Most online businesses have several conversion rates. On most occasions there are several steps from getting a visitor to click from a email, search engine result, PPC ad, Banner Ad or link to ultimately making the decision to buy your products or services, subscribe to your site, or whatever your end goal is. In fact [...]]]> http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/feed/ 0 http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/?utm_source=rss&utm_medium=rss&utm_campaign=grow-your-business-simple-yet-effective http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/#comments Sun, 18 Jan 2009 18:07:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/ How do you grow your business? Have you ever looked at business that have grown and wonder how they do it? Chances are they use a combination of these simple common sense ideas. If you have an established client base, most of your marketing money should be spent on re-selling to your existing customers It is [...]]]> http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/feed/ 0 http://www.mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/?utm_source=rss&utm_medium=rss&utm_campaign=7-ways-to-build-a-successful-and-profitable-community-website http://www.mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/#comments Sun, 19 Oct 2008 12:00:00 +0000 Matt Freedman http://mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/ Online Communities are becoming more and more prevalent and can be found for just about any niche or topic area that you can think of. They are one of the ways to plant the seed of a viral marketing campaign, and if you participate actively and within the spirit of the community (and not just [...]]]> http://www.mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/feed/ 0 http://www.mattfreedman.com.au/2008/10/08/viral-marketing-tips/?utm_source=rss&utm_medium=rss&utm_campaign=viral-marketing-tips http://www.mattfreedman.com.au/2008/10/08/viral-marketing-tips/#comments Tue, 07 Oct 2008 16:19:08 +0000 Matt Freedman http://mattfreedman.com.au/2008/10/08/viral-marketing-tips/ Viral Buzz can build your sales and leads for you. People start talking, a few blogs get posted, a few articles get written. But if you sit back and wait, it can be like watching paint dry. Why not give it a kick along and get proactive. How to Generate More Buzz 1.Leverage existing online [...]]]> http://www.mattfreedman.com.au/2008/10/08/viral-marketing-tips/feed/ 0 http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-%25e2%2580%2593-the-saviour-for-small-business http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/#comments Tue, 30 Sep 2008 15:43:51 +0000 Matt Freedman http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/ With tumbling shares, global economic uncertainty, a lame duck US president and Kochie doing doom and gloom specials on TV, you’d think the world was going to end. But how bad is it? Should we all go home and give up? Today’s economic uncertainty could be a business opportunity. It’s pretty simple really. Take a [...]]]> http://www.mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/feed/ 0 http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-keep-email-marketing-personal http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/#comments Tue, 26 Aug 2008 20:12:46 +0000 Matt Freedman http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/ E-mail marketing can be one of the most effective marketing strategies for you to communicate with customers, yet as we recieve more and more marketing emails each day, you face the never ending challenge of ensuring that your e-mail campaigns stand out from the crowd and continue to cut through the noise. One of the ways [...]]]> http://www.mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/feed/ 0