http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/?utm_source=rss&utm_medium=rss&utm_campaign=imedia-brand-summit-1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/#comments Mon, 12 Sep 2011 13:43:36 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=252 I’ve been using a great mind mapping app on the iPad to take notes called iThoughtsHD. Great tool to easily take notes at meetings or conferences. I’m up in the Hunter Valley at the iMedia summit for the next couple of days and thought I’d share some of my notes. So here are the notes [...]]]> http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/feed/ 0 http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/?utm_source=rss&utm_medium=rss&utm_campaign=grow-your-business-simple-yet-effective http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/#comments Sun, 18 Jan 2009 18:07:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/ How do you grow your business? Have you ever looked at business that have grown and wonder how they do it? Chances are they use a combination of these simple common sense ideas. If you have an established client base, most of your marketing money should be spent on re-selling to your existing customers It is [...]]]> http://www.mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/feed/ 0 http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/?utm_source=rss&utm_medium=rss&utm_campaign=managing-multiple-locations http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/#comments Thu, 27 Sep 2007 13:34:43 +0000 Matt Freedman http://mattfreedman.com.au/2007/09/27/managing-multiple-locations/ In the past, a team almost always resided in one location, and where the company was spread of multiple locations, each location tended to operate as an autonomous unit reporting into a head office. The reason is obvious: it wasn't easy to communicate and collaborate with people who were not in the same physical location. [...]]]> http://www.mattfreedman.com.au/2007/09/27/managing-multiple-locations/feed/ 0 http://www.mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/?utm_source=rss&utm_medium=rss&utm_campaign=email-saviour-or-bane-of-your-existence http://www.mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/#comments Wed, 19 Sep 2007 15:06:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/ Digital messaging seems to be the preferred method of conversation these days, with emails being the preferred method for business communication and SMS being the preferred method of communication between friends. The advantages are clear it takes a lot less time to shoot off a message than make a phone call there is a written record [...]]]> http://www.mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/feed/ 0 http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/?utm_source=rss&utm_medium=rss&utm_campaign=would-you-walk-100km-for-your-dream http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/#comments Sun, 26 Aug 2007 14:10:59 +0000 Matt Freedman http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/ In many ways getting an online business off the ground and to the point where it is creating a significant sustainable income is like doing a 100km walk. I came to this conclusion when competing in the Oxfam Trailwalker in Sydney last week. You have a lot of time to think when you walk 100km. [...]]]> http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/feed/ 0 http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=your-website-traffic http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/#comments Thu, 09 Aug 2007 03:05:20 +0000 Matt Freedman http://mattfreedman.com.au/2007/08/09/your-website-traffic/ Do you know how much web site traffic your web site attracts and you wonder who's coming to your site? Where do they come from? When do they come? How did they come across to your site?  Your website host (or your website developer) should be able to give you fairly comprehensive statistics, but what should [...]]]> http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/feed/ 0 http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-for-email-marketing http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/#comments Thu, 21 Jun 2007 14:40:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/ 1. Send out your emails with a consistent frequency. Whether this is weekly, fortnightly or monthly stick to a schedule. You will get much more impact from message and your contacts will come to expect and anticipate your emails. We find that fortnightly is the optimal frequency for most businesses, but this can vary depending on [...]]]> http://www.mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/feed/ 0 http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/?utm_source=rss&utm_medium=rss&utm_campaign=write-your-marketing-plan-in-pencil http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/#comments Sun, 03 Jun 2007 23:24:22 +0000 Matt Freedman http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/ Today I was emailed a quote from American Rock Star, Jon Bon Jovi – “Map out your future, but do it in pencil.” There have been some great quotes from musicians, but most of them are more humorous than something to live your life by. This quote however was one that I could relate to. While this [...]]]> http://www.mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/feed/ 0 http://www.mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/?utm_source=rss&utm_medium=rss&utm_campaign=7-reasons-why-every-business-needs-a-website http://www.mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/#comments Thu, 26 Apr 2007 12:00:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/ Websites…”can't live with them, can't live without them.” Well perhaps in a business context it should be websites…”if you want one you need to devote the time and the money to make it work, but you can't afford not to have one.” What's the first thing you do when you want to find out something [...]]]> http://www.mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/feed/ 0 http://www.mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/?utm_source=rss&utm_medium=rss&utm_campaign=ever-organised-an-event-and-tried-to-sell-tickets http://www.mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/#comments Wed, 18 Apr 2007 12:45:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/ A friend of mine, Jay Gaibisso, thought he would get a few mates together to watch Australia play Brazil in the world cup football (soccer) last year and organised a screening at the IMAX in Darling Harbour, Sydney. The night was a huge sucess, with a capacity crowd, but the logistics of selling tickets and [...]]]> http://www.mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/feed/ 0