http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/?utm_source=rss&utm_medium=rss&utm_campaign=imedia-brand-summit-1 http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/#comments Mon, 12 Sep 2011 13:43:36 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=252 I’ve been using a great mind mapping app on the iPad to take notes called iThoughtsHD. Great tool to easily take notes at meetings or conferences. I’m up in the Hunter Valley at the iMedia summit for the next couple of days and thought I’d share some of my notes. So here are the notes [...]]]> http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/feed/ 0 http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=questions-to-ask-before-you-rebuild-your-website http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/#comments Mon, 21 Sep 2009 02:32:12 +0000 Matt Freedman http://mattfreedman.com.au/?p=219 Seth Godin, guru of permission marketing and leading edge thinking on new media, and new marketing has posted this list of questions to ask before you redo your website on his blog. My additions/comments are shown in bold italics. What is the goal of the site? In other words, when it’s working great, what specific [...]]]> http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/feed/ 0 http://www.mattfreedman.com.au/2009/08/13/be-responsive/?utm_source=rss&utm_medium=rss&utm_campaign=be-responsive http://www.mattfreedman.com.au/2009/08/13/be-responsive/#comments Wed, 12 Aug 2009 14:19:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/08/13/be-responsive/ From Cow Command Blog http://blog.cowcommand.com/2009/08/be-responsive.html. Also have a look at the new Cow Command eCommerce Site – http://www.healthandwellbeing.com.au The key to E-commerce happiness is responsiveness. Full stop. It’s what gets you talked about positively by your colleagues, and recommended to others by your clients. It’s what gets talked about on forums and twitter, if you [...]]]> http://www.mattfreedman.com.au/2009/08/13/be-responsive/feed/ 0 http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-best-thing-you-can-do-for-your-website http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/#comments Sun, 22 Mar 2009 13:33:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/ So you've got a website, what next. What can you do now to get it working for you and working for your business? Email Marketing – a simple, regular, valuable email message to your database can have incredible increase on your enquiries and sales. Google Adwords / Facebook Advertising – Target Google or Facebook ads [...]]]> http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/feed/ 0 http://www.mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/?utm_source=rss&utm_medium=rss&utm_campaign=tool-for-ebay-sellers-and-buyers http://www.mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/#comments Mon, 16 Mar 2009 14:29:38 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/ Ebay, the well known online auction and shopping site is often the preferred destination for people looking to buy and sell almost anything. Below are just some tools that might make your life a little easier when using eBay. Firefox toolbar for eBay eBay default toolbar Stuff Alert Wipbox Auction Sniper AuctionBloopers PicClick FatFingers Auctiva]]> http://www.mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/feed/ 0 http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-rates-for-online-business http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/#comments Sat, 14 Feb 2009 19:24:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/ Most online businesses have several conversion rates. On most occasions there are several steps from getting a visitor to click from a email, search engine result, PPC ad, Banner Ad or link to ultimately making the decision to buy your products or services, subscribe to your site, or whatever your end goal is. In fact [...]]]> http://www.mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/feed/ 0 http://www.mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=does-your-website-have-a-call-to-action http://www.mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/#comments Mon, 28 Jan 2008 12:19:23 +0000 Matt Freedman http://mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/ Are you scratching your head because your website just isn't providing the enquiries or sales that you expected? If you are driving significant traffic to your website and it's not turning into business then first you need to look at the basics. If you can tick the following boxes * professionally designed* fast loading* clearly structured* [...]]]> http://www.mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/feed/ 0 http://www.mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=nice-article-on-sticky-tickets-at-the-marketer http://www.mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/#comments Fri, 21 Sep 2007 15:00:00 +0000 Matt Freedman http://mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/ You always get a sense of pride when somebody writes something flattering about something you've done or something you've built. It was a great surprise to find this article on Sticky Tickets from another interent marketing guru while reading through some blogs today. http://themarketer.typepad.com/exporting/2007/08/a-sticky-vision.html He came across Sticky Tickets when he bought tickets to an [...]]]> http://www.mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/feed/ 0 http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-started-in-your-online-business http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/#comments Tue, 04 Sep 2007 21:51:10 +0000 Matt Freedman http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/ If you want to create an online business then you are going to need help building it in the first place. Then you will need ongoing help in supporting and continuing to evolve it. This is why it’s important to find a company that you can build a long-term relationship with. When looking for a [...]]]> http://www.mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/feed/ 0 http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/?utm_source=rss&utm_medium=rss&utm_campaign=would-you-walk-100km-for-your-dream http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/#comments Sun, 26 Aug 2007 14:10:59 +0000 Matt Freedman http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/ In many ways getting an online business off the ground and to the point where it is creating a significant sustainable income is like doing a 100km walk. I came to this conclusion when competing in the Oxfam Trailwalker in Sydney last week. You have a lot of time to think when you walk 100km. [...]]]> http://www.mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/feed/ 0