http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-search-marketing-get-a-head-start-on-your-competitors http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/#comments Sun, 22 Jan 2012 19:44:35 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=273 The mobile search market is still in its infancy and many advertisers are taking a ‘wait and see’ approach. This lack of competition in the mobile search space surely presents an opportunity for businesses to get a head start on their competitors. While most advertisers are reluctant to commit, it is relatively straightforward to get [...]]]> http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/feed/ 0 http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/?utm_source=rss&utm_medium=rss&utm_campaign=should-internal-links-use-relnofollow http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/#comments Mon, 28 Nov 2011 05:09:59 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=269 ]]> http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/feed/ 0 http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/?utm_source=rss&utm_medium=rss&utm_campaign=google-doesn%25e2%2580%2599t-use-the-keywords-meta-tag-in-web-search http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/#comments Wed, 23 Sep 2009 01:30:44 +0000 Matt Freedman http://mattfreedman.com.au/?p=222 Straight from the horses mouth – Matt Cutt’s from Google talks about keywords in the meta tag.]]> http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/feed/ 3 http://www.mattfreedman.com.au/2009/09/04/what-is-google-wave/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-google-wave http://www.mattfreedman.com.au/2009/09/04/what-is-google-wave/#comments Fri, 04 Sep 2009 05:39:56 +0000 Matt Freedman http://mattfreedman.com.au/?p=206 Google Wave is tipped to be the “next generation” of Internet communication and was first announced by Google in May this year. The name was inspired by the Firefly television series in which a Wave is an electronic communication (often consisting of a video call or video message). Google Wave will be launched to a [...]]]> http://www.mattfreedman.com.au/2009/09/04/what-is-google-wave/feed/ 3 http://www.mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/?utm_source=rss&utm_medium=rss&utm_campaign=why-does-google-index-blogs-faster-than-other-sites http://www.mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/#comments Sat, 28 Mar 2009 14:00:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/ ]]> http://www.mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/feed/ 0 http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-best-thing-you-can-do-for-your-website http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/#comments Sun, 22 Mar 2009 13:33:00 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/ So you've got a website, what next. What can you do now to get it working for you and working for your business? Email Marketing – a simple, regular, valuable email message to your database can have incredible increase on your enquiries and sales. Google Adwords / Facebook Advertising – Target Google or Facebook ads [...]]]> http://www.mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/feed/ 0 http://www.mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/?utm_source=rss&utm_medium=rss&utm_campaign=top-8-tips-for-search-engine-optimisation-seo http://www.mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/#comments Wed, 11 Mar 2009 14:17:45 +0000 Matt Freedman http://mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/ Here are some of the simple things you can do to ensure that your website is optimised to be easily found in search engines such as Google 1. Title Tag The title tag appears in the top left bar of your browser.The number one factor in ranking a page on search engines is the title tag. [...]]]> http://www.mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/feed/ 0 http://www.mattfreedman.com.au/2008/07/01/search-engine-optimisation-seo-basics/?utm_source=rss&utm_medium=rss&utm_campaign=search-engine-optimisation-seo-basics http://www.mattfreedman.com.au/2008/07/01/search-engine-optimisation-seo-basics/#comments Tue, 01 Jul 2008 03:43:00 +0000 Matt Freedman http://mattfreedman.com.au/2008/07/01/search-engine-optimisation-seo-basics/ When I'm giving talks on eMarketing, one of the most popular topics is Search Engine Optimisation or SEO, yet it is one of the most misunderstood areas of internet marketing. Whilst there are many techniques and strategies necessary to have your website show at number 1 for a given search, there are some simple basic [...]]]> http://www.mattfreedman.com.au/2008/07/01/search-engine-optimisation-seo-basics/feed/ 0 http://www.mattfreedman.com.au/2007/12/10/google-android/?utm_source=rss&utm_medium=rss&utm_campaign=google-android http://www.mattfreedman.com.au/2007/12/10/google-android/#comments Sun, 09 Dec 2007 16:05:46 +0000 Matt Freedman http://mattfreedman.com.au/2007/12/10/google-android/ Android is the first complete open and free mobile phone platform that includes an operating system, middleware and key applications. It came out of the Open Handset Alliance, a group of 30 technology and mobile companies. Android was built from the ground-up to enable developers to create compelling mobile applications that take full advantage of [...]]]> http://www.mattfreedman.com.au/2007/12/10/google-android/feed/ 0 http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=your-website-traffic http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/#comments Thu, 09 Aug 2007 03:05:20 +0000 Matt Freedman http://mattfreedman.com.au/2007/08/09/your-website-traffic/ Do you know how much web site traffic your web site attracts and you wonder who's coming to your site? Where do they come from? When do they come? How did they come across to your site?  Your website host (or your website developer) should be able to give you fairly comprehensive statistics, but what should [...]]]> http://www.mattfreedman.com.au/2007/08/09/your-website-traffic/feed/ 0