http://www.mattfreedman.com.au Marketing your business online Tue, 24 Jan 2012 02:47:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-search-marketing-get-a-head-start-on-your-competitors http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/#comments Sun, 22 Jan 2012 19:44:35 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=273 The mobile search market is still in its infancy and many advertisers are taking a ‘wait and see’ approach. This lack of competition in the mobile search space surely presents an opportunity for businesses to get a head start on their competitors. While most advertisers are reluctant to commit, it is relatively straightforward to get [...]]]> http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/feed/ 0 http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/?utm_source=rss&utm_medium=rss&utm_campaign=should-internal-links-use-relnofollow http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/#comments Mon, 28 Nov 2011 05:09:59 +0000 Matt Freedman http://www.mattfreedman.com.au/?p=269 ]]> http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/feed/ 0 http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/?utm_source=rss&utm_medium=rss&utm_campaign=google-doesn%25e2%2580%2599t-use-the-keywords-meta-tag-in-web-search http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/#comments Wed, 23 Sep 2009 01:30:44 +0000 Matt Freedman http://mattfreedman.com.au/?p=222 Straight from the horses mouth – Matt Cutt’s from Google talks about keywords in the meta tag.]]> http://www.mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/feed/ 3 http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=questions-to-ask-before-you-rebuild-your-website http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/#comments Mon, 21 Sep 2009 02:32:12 +0000 Matt Freedman http://mattfreedman.com.au/?p=219 Seth Godin, guru of permission marketing and leading edge thinking on new media, and new marketing has posted this list of questions to ask before you redo your website on his blog. My additions/comments are shown in bold italics. What is the goal of the site? In other words, when it’s working great, what specific [...]]]> http://www.mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/feed/ 0 http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/?utm_source=rss&utm_medium=rss&utm_campaign=create-your-digital-toolbox http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/#comments Wed, 26 Aug 2009 00:52:49 +0000 Matt Freedman http://mattfreedman.com.au/?p=191 When I first started in the digital industry 10 years ago, if you had a website your were using the internet as a marketing tool to it's maximum and were miles in front of your competitors who didn't have a website at all. Now a website of some sort is mandatory for all companies and it's how it is used in conjunction with an overall digital strategy that is the key factor in your online marketing. Here are some digital tools that all businesses should have in their toolbox]]> http://www.mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/feed/ 0